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| Laínez International USA is an import-export company dedicated to promote trade for American companies willing to introduce their products in the Latin Markets and for foreign companies interested in introducing their products into the U.S.
One of our greatest strength is the knowledge and involvement we have in the areas that we represent. We go beyond in providing trade by creating economic development and well being within the communities. We participate by engaging with local, state and federal programs and activities that enhance commerce and growth. We are also active with local educational and business organizations that offer training for individuals and collaboration among businesses. Several government and organizations recognize our support to the community and our contribution in trade including, Ex-President Clinton, Los Angeles Mayor James Hahn, the Mexican Government of President Fox, The United Nations, California Assemblywoman Martha Escutia, the Hispanic newspaper La Opinion and local governments.
Laínez has very strong lines of distribution. Our strategy in import and export is creating the necessary channels of commerce by maximizing the best use of US-Global and other international commercial treaties, sometimes even opening factories on favored trade zones as is the case for our manufacturing plant of Charro suits in Tijuana, Mexico.
The company was founded in 1995 in the city of Huntington Park, Los Angeles, California. Our activities in the import/export business go as far back as 1925 when Mr. Rogelio E. Laínez opened Casa Exportadora e Importadora in the city of Guayaquil, Ecuador. His main trading partners were Colombia, Ecuador and Peru, but he also negotiated goods with Europe including France, Germany and Italy.
Today our trade spirit has brought us to the United States to promote trade between the United States and Latin America.
Our business activities include:
* In Ecuador, we have represented the Federation of Fishing Cooperatives with 70 fishing towns that included over 100,000 fishermen at the United Nations Convention on the Law of the Sea in 1995.
One of our initial projects is in the city of Santa Rosa de Salinas, for the exportation of fine tropical fish in collaboration with 100 small fishing boats. Our projection is to export up to seven tons a month depending on the season.
The tuna fish industry in Ecuador is growing and with it the need for new equipment to streamline fishing and processing in order to be globally competitive. We are in negotiations with other American companies to offer equipment with the latest technology to the tuna industry in Ecuador, including tuna ships, motors, nets and other accessories related to the fishing industry.
Negotiating a mining project in Los Andes, Ecuador for Aluminum, Copper, Gold and Silver to be operated by small communities.
Manufacturing of (suits) Trajes Charros in our plant in Tijuana, Mexico and distribution to the US Hispanic community thought our import/export office in the Huntington Park, California.
Fashion design studio and duplication of designs for exclusive boutiques (some of our clients are located in Melrose, Hollywood)
The Laínez surname was born about the IX Century in Spain, when Don Diego Laínez, who was the father of El Cid Campeador, the National Hero of Spain, takes the surname as a patronymic from his father Laín Calvo. Since then, the Laínez descendents have inhabited Northern and Central Spain. Some of them decided to emigrate to the new lands discovered by the Spaniards in the New World.
The first Laínez descendents arrive to the American Continent about 1512, according to the Spanish Migration records. During the colonization of the American Continent, the first Laínez settlers landed in the territory known today as Cartagena, Colombia, and some of them participated in the Spanish Expeditions to the conquest of the Inca Empire. During the following years until today, the Laínez people have migrated throughout the entire continent, from Canada to Argentina. In Canada there are a few people holding the Laínez surname, these people are considered descendent of the Southern Provinces of France and derives from the same Spanish roots that live in the Provinces of Spain.
Nothing is more appealing than being able to fully enjoy your own traditions in a foreign land. At Laínez International, we are in the business of manufacturing and distributing Charro’s apparel allowing you the gratification of being traditionally dressed during your special celebrations and holidays.
We have combined craftsmanship with value and efficiency. You will be able to order our quality designed suits and dresses according to your specifications at reasonable prices and immediate delivery to anywhere in the United States.
We cherish and have pride in the Charro culture. Reviving it and promoting it among young Hispanics as a form of enjoyment and identification with our roots is our mission.
Continue your visit through the world and culture of the Charros… Making this world available for you is our greatest satisfaction.
The preservation of cowboy traditions is part of the Mexican and American culture. In a sense uniting us as nations, each country with its unique style: Americans with the Western and Mexican with the Charros. For both countries the cowboy or vaquero represents the imperfect but hard working noble man that has left his legacy from Montana to Chiapas.
Preserving and passing on the heritage and values of these stoic and resilient men in combination with our folkloric traditions of Mariachis is the purpose of Laínez International USA. We are committed to the development and involvement of the Hispanic community through activities that promote the integrity and spirit of our traditional culture.
We embarked in the manufacturing and distribution of Charro’s apparel in order to fulfill the need in the Hispanic U.S. market for traditional costumes. We saw Mexican women, men and children wanting to celebrate their most significant days within the Charro’s tradition. By combining efficiency in manufacturing and ordering with speedy delivery, we feel that our clients will get the accessibility and variety that they deserve.
As we contribute in maintaining the Charro’s culture we assist our Hispanic children to embrace the great Charro’s values, discouraging them from the perils of today’s society. In the way of life of the Charros they find entertainment, pride, honor, unity and a sense of purpose.
The origin of the Charros goes back to the colonial period of Mexico. The Spaniards brought to America the horse and with it the art of riding. As cattle ranches were established, the horse was indispensable for managing the herds. The herds needed to be tended and ridden from one green area to another. Out of this arduous job, generations of criollo riders were formed. With time the Mexican cowboy became famous for his ability as a vaquero. Even with the harsh conditions of the time and the lack of materials, the criollos started to make their unique costumes, fist with cotton and later with wool. Eventually the suits developed into their own style and beauty that are worldly renown today.
The Charro’s garment is strong and practical for the hard work of the ranch and elegant and masculine for celebrations. Influenced by the peasants of Salamanca and Andalucia – Spain, the Mexican rider typically wore tight pants, shirt, jacket, boots and a hat. Later the aristocratic families added colors and other adornments for special occasions. The emperor Maximilian used the Mexican rider attire and was the first to use the color black. There are two main attires used by the Charros: one using botonaduras (shiny metal buttons) and the other made with greca design. The word greca means Greek and is used to describe a pattern of Mexican suede embroidery. Some of the most ornate and expensive suits are made with both botonaduras and greca.
The Charro suit has the following components:
Jacket: the jacket is generally short with snug waist and wide lapels with metal brooch and three botonaduras.
Vest: the vest, similar to the jacket, has a snug waist and is also decorated with botonaduras. The greaca style vests are also embrodided.
Pants: the trousers are fitted, trimmed down the sides with a double row of gold or silver buttons called plata. They either have botonaduras on the side or suede embroidery. For the ladies, an ankle length skit is used.
Shoes: botines - short ankle boot made of black lather or shiny patented leather for special occasions.
Cinto: It’s a wide ornate belt with a buckle on both sides and an oval shaped piece in front with a horseshoe or horse head.
Moño: the moño is a colorful and ornamented bowtie that adds formality to the suit.
Botonaduras: the shiny metal buttons come in a variety of designs and themes such as bulls, eagles and horse heads. They are made of a nickel alloy called alpaca but they can also be made of silver and gold.
Sombrero: the Mexican hat comes with a high crown and very wide brim made of wool. The hat comes with a border made of suede in a greca pattern.
As with any cowboy, there is a bond between the Charro and his horse, for whom he cares for with dedication and affection. The Charro’s horse has a broad chest, it is strong but at the same time agile. The Charro’s sattle variety and originality depends on its decoration. It is also classified according to its function and level of intricacy. Saddles can be decorated with gold, silver or a fiber embroidery called Pitatwist. Among the tools of trade of the Charro, there is the machete, the knive and gun, the alforjas (saddle-bag) and a multicolor sarape (blanket) all highly ornamented.
The Charro horseman embodies a romantic ideal. He is both brave and gallant, possessing elegance in both dress and demeanor. He represents the best impulses of all the best impulses of the Mexican. In 1933, the Charreada (Mexican version of the rodeo) was recognized as a national sport, and is said to be second only to soccer as a spectator sport. Charros compete in front of a panel of judges that has an unalterable code of ethics.
Our goal is to conserve the tradition and artesanía of the Charro’s dress and costumes while making accessible and affordable to our U.S. customers.
Laínez Guzmán S.A. de CV is our textile factory in Tijuana, Mexico comprised of a group of 30 artisans employees that design and make the characteristic Traje (suit) de Charro with all its embroidery and botonaduras (shinny metal buttons).
Our factory in Tijuana was formed through the program Invest in Mexico (Invierta en Mexico) created by Nacional Financiera (Nafinsa), and Banco Interamericano de Desarrollo (BID). Nafinsa is a government institute responsible for providing financial means for investment projects for small, midsize and large businesses. The program Invest in Mexico was developed for Mexican residents abroad that would like to open a small business in their place of origin.
Our artisans have many years of experience in designing and creating traditional apparel. We have combined this experience with excellent lines of distribution to break away from what we felt was the barrier between confection and customers.
Under the label brand of Laínez Baracco®, the factory in Tijuana manufactures:
- Trajes (suit) Charros, trajes de Mariachi for men with two styles: Gala (black for special occasions) and Greca with suede embroidery.
- Pachuqueña, a type of military jacket used in the charrería.
- Traje de Charro in gala and greca for children used predominantly for first communions and special occasions.
- Traditional suits for women used for folkloric events or weddings.
- Trajes de Bandas Norteñas (suits for folkloric bands from the North of Mexico).
- Trajes de Mariachi for schools combined with the colors and logos of the school.
Laínez believes in participating and giving back to the community. Through our support in educational and city improvement programs is how we have become known and respected in the community.
Following is a list of our participation in events and activities:
Mayor’s Certificate of Appreciation – City of Los Angeles, January 2005 - For outstanding efforts and accomplishments to the community.
Sister Program Huntington Park, California, and Ciudad de Tecate, Baja California - Collaboration in creating the sister program.
Sponsoring of Mariachi groups in the San Diego School District - Supporting the program by providing Trajes Charros for 25 groups.
California Legislative Assembly Certificate of Recognition – December 1994 - For enduring commitment to the Southeast Communities and volunteer services in education programs.
For most items, we offer three easy options for delivery:.
1. Ground (within 1 week)
2. 3rd Day (3 business days)
3. 2nd Day (2 business days)
Shipping charges to the U.S. and Canada
Order Total Ground(within 1 week) 3rd Day(3 business days) 2nd Day(2 business days)
up to $50.00 $10.25 $23.50 $35.75
$50.01 - $80.00 $12.25 $27.50 $39.75
$80.01 - $110.00 $13.25 $29.50 $42.75
$110.01 - $140.00 $20.25 $33.50 $45.75
$140.01 - $170.00 $25.25 $37.50 $47.75
$170.01 and over $35.25 $42.50 $52.75
APO/FPO and U.S. Possessions Use standard rates above Not available Not available
Alaska and Hawaii Use standard rates above Add $15.00 to standard rates Not available
Canada Not available Add $7.00 to standard rates Not available
# Rates are subject to change without further notice.
# Please add an additional $3.00 handling fee, per address, for each order.
# Certain products have stated delivery charges noted on the pages where they are sold.
# Allow one additional business day for orders received after 3:00 p.m. (PT).
# Allow one extra day for gift-wrapped, inseamed or monogrammed items.
Delivery Specifics
# Canadian Orders Shipping via UPS Worldwide Express
# Delivered directly within one week.
# UPS Worldwide Express? will charge the package recipient all applicable duty, taxes, and/or brokerage fees at time of delivery.
# APO/FPO and U.S. Possessions Deliveries to APO/FPO and U.S. Possessions are treated as domestic packages.
# Delivered directly within two weeks.
REFUNDS, EXCHANGES AND RETURNS
No cash refunds, no exception.
Store credit will be applied to any returned item.
Original receipts are required for exchanges and returns.
Merchandise exchange valid on identical items only.
No refunds on special order items (custom-made suits).
You have 10 days from date of delivery to return any item with their original package and in a sellable condition.
$25 on returned or Non-Sufficient Fund (NSF) checks additional fee.
20% re-stocking fee based from the original product value and freight cost will be applied to all returned items.
Prices subjected to changes without previous notice.
No returns or exchanges will be accepted after 10 days from the date of purchase.
How to Order
The payment process is easy though our webpage, just select your item and click the “Buy Now” button located at the bottom of the picture. Then, click the “add to cart” button which will take you to our virtual cart. There you will be able to see your order in your “virtual cart.” If you would like to keep shopping, just click the “continue shopping” button; if not, then you may proceed to check out by using the “checkout” button and it will take you to the section where you enter your email address and password, which is the same you used to register in our webpage.
In our section “Delivery Information” you may choose the address where you would like your order to be delivered and your method of payment. You may also include a comment or suggestion at the end of the form. To pay with credit card select the option “Paypal” and click the “confirm order” button. You will need to open a Paypal account which is free and the safest way to pay with credit card. If you do not have a Paypal account, we recommend you to register and open an account in order to complete your payment process. Thank you for your preference. |
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